28 Days of Social Media Insights + 90 Days of Google Analytics
As of November 17, 2017
Connecting with Social Content
SUMMARY:
Meaningful connection with your audience means making your brand part of their own story.
PerforMix gave their Social Media audience what they wanted: photos and videos of their friends competing at the Western States Ranch Rodeo Finals.
It paid off by increasing the shareability of branded content which boosts brand awareness and trust.
Gaining Internet Traction
SUMMARY:
Performix’s new site is slowly climbing the search engine ladder but it takes time to earn a place at the top.
Making up for lost SEO time and – more importantly – lost data because of an outdated site will take time. At the 90 day mark of a new site, we can begin to make some sense of the data.
The common next step for a company at this point of launch is to implement SEM strategies such as Google Display Ads.
Measuring success
Data tracking and engagement rates.
Audience engagement equals brand awareness and likeability. It builds trust and good vibes.
Below is an overview of Performix’s metrics, analytics, and social media stats.
Continue below or click an icon to jump to a section.
Starting from zero:
how social media at an event boosted brand awareness.
Facebook data insights snap shot from past 28 days: Oct.21 – Nov.17
Click image to view actual results
[dylan_page_title title=”Top 3 Best Performing Facebook Posts” subtitle=”This content outperformed all other content posted to date.” tag=”h3″ horizontal_rule=”1″ text_transform=”upper”]
#1 – Photo Collection
This post was seen by the most amount of people because it was shared the most.
TAKEAWAY:
Users want content that relates to their lives. This post featured photos of real community members doing something other community members cared about: competing at a ranch rodeo.
By providing relevant, non-salesy content people were able to make the PerforMix brand part of their personal story.
- Total People Reached
- Reactions
- Post Clicks
#2 – Video
The has been our best performing video and second best-performing post based on total reach and views.
VIEWER STATS:
Top Audience Views: Women ages 25-34
Top Location: Idaho
Unique Viewers: 1,390 – 6 total shares
- Total People Reached
- Reactions
- Post Clicks
#3 – Post Event Photo Album
The most recently published event photo collection is steadily climbing into 3rd place.
TAKEAWAY:
Giving people content they are craving makes people happy. People want to see pictures from the event before the professional event photographers publish their images. We gave them that.
- Total People Reached
- Reactions
- Post Clicks
[dylan_page_title title=”Snapchat Geofilter Stats” subtitle=”Branded geofilters implemented during 3 days of WSRRA finals ” tag=”h1″ horizontal_rule=”1″ text_transform=”upper”]
[dylan_counter number=”355″ text=”Total Swipes” icon_color=”black” icon=”hc-phone”][dylan_counter number=”181″ text=”Total Uses” icon_color=”black” icon=”hc-photo”][dylan_counter number=”9500″ text=”Total Views in a Snap” icon_color=”black” icon=”hc-look”]
Rope Giveaway Contest Results
This content generated great interaction
Email Sign Up Contest
To enter the contest, each user was required to fill out a brief form with their name and contact information. Event attendees could enter either online or at the booth.
Takeaway:
Social media contests are great ways to garner brand interest and engagement. The end point, however, is to leverage that engagement. Using the email lists we collected, PNS is now able to create an email campaign.
- Total People Reached
- Reactions
- Post Clicks
[dylan_page_title title=”3 Month Web Traffic Analytics ” subtitle=”Google Analytics from September 1 – November 17″ tag=”h1″ horizontal_rule=”1″ hr_color=”white” text_transform=”upper”]
[dylan_counter number=”1439″ text=”Total User Visits to Site” icon_color=”white” icon_position=”block” icon=”hc-user”]
[dylan_counter number=”4474″ text=”Number of Total Pageviews” icon_color=”white” icon_position=”block” icon=”hc-look”]
