PerforMix Nutrition Systems
PerforMix Nutrition is a Southern Idaho manufacturer of liquid and dry feed supplements for feed yard, dairy, cow-calf, and stocker operations.
Their supplements are specifically formulated for the unique conditions of each operation and regional needs.
Deliverables & Services
Identity & Materials
Logo & mark
Brochures
Banners
Photography + Video
Web Design
UX Design
Brand Strategy
Event marketing
Consumer feedback analysis
Writing & Editing
Copy editing
Ad Copy
The Challenge
Explaining the value of higher quality ingredients as a method of decreasing costs over time through improved efficiency.
The Idaho based company offers a top-tier cattle supplement which goes through a stringent Quality Assurance program. Marketing efforts focused on consumer education, helping customers understand that supplement caliber directly impacts the performance of their livestock. Complex scientific language needed to be simplified to resonate with their target audience.
Since the company chose to hide price from potential buyers, the materials guided curious producers to call for a consultation.
Landing page design
Wireframe and Look & Feel provided to their development team to update decade-old site.
Markets change. So should your messaging.
A revised brochure was created to increase focus for Montana producers and speak to their specific nutritional needs.
How it changed:
Updated copy for Montana nutritional needs
Created Montana-specific logo
Color palette + typographical system to match the collection
Retail Guide + Catalog
An in-aisle concept for helping the customer choose a supplement right for their program when shopping in a feedstore.
Leveraging event sponsorship
Generating new leads during an event through team sponsorship, content creation, and a giveaway contest promoted via social media.
(Case study coming soon)
Snapchat Geofilter
Branded geofilters implemented during 3 days of WSRRA finals geofenced for the inside of event center.
Geofilter Cost: $15
Total Snaps viewed with branded filter: 9,500
Total Swipes: 355
Total User: 182
Zero to something
(Case study coming soon)
Showcasing how the an event sponsorship helped increase
engagement on a completely new platform.