Pop-Up Potcorn
PopUp Potcorn merges the convenience of microwave popcorn with cannabis extract.
Their goal is to provide a consistent savory cannabis edible with a satisfying portion size in relation to cannabis quantity using sustainable ingredients.
Deliverables & Services
Identity & Materials
Logo & mark
Package design
Promotional materials
Brand style guide
Web Design
Design & deployment
WordPress implementation
Brand Strategy
Promise, mission and brand pillars
Market Positioning
Target consumer profiling
Writing & Editing
Sales Language
Product description
Web copy
Company profile
The Challenge
Creating a brand that is playfully mature for an emerging consumer audience.
This nascent industry creates hurdles for every company. Balancing shifting regulations and consumer education is tricky.
Pop-Up’s key consumer challenge is promoting their excellent flavor but also delivering on mental effect.
Keep the
party going
View more writing and
UX design on their website.