Like a cloud for your tummy.
Tummy Cradle: Inflatable Pregnancy Pillow
Designed by four chiropractors, the inflatable body pillow alleviates pregnancy back pains by allowing women to comfortably lay face-down and realign their spine.
Project via Pintler Group
Deliverables & Services
Identity & Materials
Brand Look & Feel Refresh
Web Design
UX Design
WordPress Implementation
The Challenge
Explaining the emotional experience of physical relief for a pregnant woman with minimal product photography or brand assets.
With few product photos available, the site design relies on color and illustration to create warmth.
Look & Feel / Style Guide
A visual exploration of how the product could be repositioned with a friendlier visual tone.
