Like a cloud for your tummy.

Tummy Cradle: Inflatable Pregnancy Pillow

Designed by four chiropractors, the inflatable body pillow alleviates pregnancy back pains by allowing women to comfortably lay face-down and realign their spine.

Project via  Pintler Group

Deliverables & Services

Identity & Materials

Brand Look & Feel Refresh

Web Design

UX Design
WordPress Implementation

The Challenge

Explaining the emotional experience of physical relief for a pregnant woman with minimal product photography or brand assets.

With few product photos available, the site design relies on color and illustration to create warmth.

Landing page design

Built on WordPress.

View it Live

Look & Feel / Style Guide

A visual exploration of how the product could be repositioned with a friendlier visual tone.

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